“The key challenge facing the seafood industry worldwide is to continue meeting the increasing global demand for seafood while also developing a seafood marketplace that is environmentally and economically sustainable.”

Donal Maguire, moderator of the World Seafood Congress 2007, as quoted in Fish Farmer Magazine (March 13, 2007).

Get Involved

Whether you're a fisherman, fish/shellfish grower, wholesaler, distributor, retailer, chef, restauranteur or seafood lover, your actions can make a difference for the ocean.

• Click here if you are an industry or conservation professional
• Actions for everyone

For Industry and Conservation Professionals:

Become a Member—Seafood Choices Alliance is the global trade association for sustainable seafood. Join the growing number of individuals and organizations around the world lending their voices in support of a lasting and diverse supply of seafood.

• As a member, you can be listed in our Smart Choices pages and choose to personalize your listing in our Supplier or Restaurant pages, where potential buyers and customers can search for companies offering ocean-friendly options.

Sign up for Newsletters—As an Alliance member, you'll receive our Afishianado™ newsletter (published 5 times/year) and periodic news and announcements. Afishianado™ provides insights into the latest industry trends, news, market research and sustainable seafood efforts.

Attend an Event—View our extensive listing of upcoming events, including those hosted by the Alliance as well as other important trade shows, industry gatherings, and culinary events.

Sustainability Reporting—A partnership between the Alliance and the Global Reporting Initiative, the GRI Seafood Workshops will enable companies and stakeholders in the seafood processing sector to better measure and communicate progress on sustainability (i.e. economic, environmental and social performance).

Sponsor—Help support the Alliance's work in bridging the industry and conservation sectors. We believe it is essential to work with a diverse range of those who can contribute to the dialogue and take action across all levels of the industry. Our fundraising efforts allow us to make new connections, create buy-in, and bring new corporate partners to the table in pursuit of seafood sustainability.

For Everyone:

Find Smart Choices—Looking for sustainable seafood options? You can search by Seafood, Suppliers (wholesale and retail) or Restaurants.

Learn More About Seafood Sustainability—Our Resources page is a great place to get your feet wet. Here you can visit the websites of our conservation members involved in the sustainable seafood movement, learn more about particular issues and the lingo, or view the latest publications from the Alliance and others.

• And for buyers of sustainable seafood, be sure to learn more about Sourcing Seafood: A Professional's Guide to Procuring Ocean-friendly Fish and Shellfish.

Donate—Support our mission to harness market forces in support of ocean conservation. Seafood Choices Alliance is the leading global trade association for sustainable seafood, providing vital information through its collaborative programs and market research and connecting demand for eco-friendly seafood choices with its supply.